THE INFLUENCE OF DIGITAL LITERACY, ZAKAT AWARENESS AND SERVICE QUALITY ON MUZAKKI'S DECISION TO PAY ZAKAT VIA TOKOPEDIA E-COMMERCE

This research is a type of quantitative research using multiple linear regression methods. The research sample was taken using the Lemeshow formula and involved 96 respondents. The aim of this research is to determine the influence of Digital Literacy (X1), Zakat Awareness (X2), and Service Quality (X3)on Muzakki's Decision to Pay Zakat Through E-Commerce Tokopedia (Y). To analyze the data in this research, SPSS software was used for validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, F test, coefficient of determination test (R 2 )and partial test. The results of the research simultaneously show that the variables Digital Literacy (X1), Zakat Awareness (X2), and Service Quality (X3)together have a positive influence on muzakki's decision to pay zakat through Tokopedia E-Commerce. Partially, the variables Digital Literacy (X1)and Service Quality (X3)have a positive effect on the muzakki's decision to pay zakat via E-Commerce Tokopedia (Y). However, Zakat Awareness (X2)does not partially influence the muzakki's decision to pay zakat via E-Commerce Tokopedia (Y). This research uses TAM (Technology Acceptance Model)where the development of TRA (Theory Reasoned Action)is used to see the effect of ease of use and benefits received by each individual in the Digital Literacy (X1)and Service Quality (X3)variables.