The HMPSMSTORE Business Development Experiment: An Online Merchandise and Souvenir Store of Perbanas Institute
HMPSMstore is a 5-star online business established by the Perbanas Institute student association that is located in Jakarta, Indonesia. This business was initiated by a dream to have a university business incubator that needed a big investment to be conducted offline. Then an idea comes as a solution, a business incubator also can be developed online and using an existing e-commerce platform that is already operated in Indonesia. The product development, supplier, distribution and design are managed by students. So they will have experience in entrepreneurship and an agile personality to face future competition after they graduate. HMPSMstore is an official online store of Perbanas Institute for commercial merchandise and souvenirs.
Authors
- Tifa Noer Amelia (ORCID: https://orcid.org/0000-0002-7296-5560)
- Raffi Ardani
- Sherlilys Silaban
Institutions
- Perbanas Institute (ID)
Publication Details
- Journal
- Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499
- Published
- 2024-08-30
- DOI
- https://doi.org/10.47747/snfmi.v2i1.2012
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00