Early morning hour and evening usage habits increase misinformation-spread

Social media manipulation poses a significant threat to cognitive autonomy and unbiased opinion formation. Prior literature explored the relationship between online activity and emotional state, cognitive resources, sunlight and weather. However, a limited understanding exists regarding the role of time of day in content spread and the impact of user activity patterns on susceptibility to mis- and disinformation. This work uncovers a strong correlation between user activity time patterns and the tendency to spread potentially disinformative content. Through quantitative analysis of Twitter (now X) data, we examine how user activity throughout the day aligns with diurnal behavioural archetypes. Evening types exhibit a significantly higher inclination towards spreading potentially disinformative content, which is more likely at night-time. This knowledge can become crucial for developing targeted interventions and strategies that mitigate misinformation spread by addressing vulnerable periods and user groups more susceptible to manipulation.

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Publication Details

Journal
Scientific Reports
Published
2024-08-30
DOI
https://doi.org/10.1038/s41598-024-69447-8
Citations
1
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
1.13

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article

Early morning hour and evening usage habits increase misinformation-spread

Carina Ines Hausladen, Riccardo Gallotti, Elisabeth Stockinger
1 citations
Scientific Reports
Misinformation and Its Impacts
1.13
article

Early morning hour and evening usage habits increase misinformation-spread

Carina Ines Hausladen, Riccardo Gallotti, Elisabeth Stockinger
article en
1 citations

Abstract

Social media manipulation poses a significant threat to cognitive autonomy and unbiased opinion formation. Prior literature explored the relationship between online activity and emotional state, cognitive resources, sunlight and weather. However, a limited understanding exists regarding the role of time of day in content spread and the impact of user activity patterns on susceptibility to mis- and disinformation. This work uncovers a strong correlation between user activity time patterns and the tendency to spread potentially disinformative content. Through quantitative analysis of Twitter (now X) data, we examine how user activity throughout the day aligns with diurnal behavioural archetypes. Evening types exhibit a significantly higher inclination towards spreading potentially disinformative content, which is more likely at night-time. This knowledge can become crucial for developing targeted interventions and strategies that mitigate misinformation spread by addressing vulnerable periods and user groups more susceptible to manipulation.

Scientific ReportsVol. 14(1)
Fondazione Bruno Kessler (IT), ETH Zurich (CH)
European Commission, Eidgenössische Technische Hochschule Zürich, Horizon 2020 Framework Programme, HORIZON EUROPE Framework Programme
Reduced inequalities
Openalex Percentile: Top 17%
Misinformation and Its Impacts
1.13
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Early morning hour and evening usage habits increase misinformation-spread — Carina Ines Hausladen, Riccardo Gallotti, et al. · Scientific Reports (2024) | TGRS Research Map | TGRS