MICRO-ENTERPRISES AND CSR: UNVEILING MICRO-BUSINESSES PERSPECTIVES ON SOCIAL RESPONSIBILITY

This research aims to fill a gap in corporate social responsibility (CSR) research by focusing on micro-enterprise viewpoints, occasionally overlooked in favor of larger companies. This study investigates how micro-enterprises comprehend social responsibility (CSR), even having few resources. This study employs an exploratory qualitative research approach. Purposive snowball sampling is used to identify five individuals with a significant interest in corporate social responsibility (CSR). The NVivo program assisted in the first thematic analysis of the data to ensure correctness and consistency. Due to financial and resource constraints, micro-enterprises, which often integrate social responsibility into their daily operations as part of their ethical values, tend to prioritize business social responsibility (BSR) over formal corporate social responsibility (CSR). The idea of "charity in motion" draws attention to the fact that their contributions to the community are ongoing and ever-changing. This study is critical because it offers more comprehensive knowledge of corporate social responsibility (CSR). It highlights the significance of assisting micro-enterprises in fulfilling their social responsibility obligations and encourages a broader range of individuals to participate in socially conscious business practices.