Privacy in Chinese iOS apps and impact of the personal information protection law

Privacy in apps is a topic of widespread interest because many apps collect and share large amounts of highly sensitive information. In response, the Chinese legislator introduced a range of new data protection laws over recent years, notably the Personal Information Protection Law (PIPL) in 2021. So far, there exists limited research on the impacts of these new laws on apps’ privacy practices. To address this gap, this paper analyses data collection in pairs of 634 Chinese iOS apps, one version from early 2020 and one from late 2021. Our work finds that many more apps now implement consent. Yet, those end-users that decline consent will often be forced to exit the app. Fewer apps now collect data without consent but many still integrate tracking libraries. Market concentration in app data collection has seen limited change. At the same time, there exists a larger number of influential and equal market participants than in the West. Among them, Apple was the only relevant foreign company. We see our findings characteristic of a first iteration at Chinese data regulation with room for improvement. With the help of enhanced technological capabilities, we expect increased enforcement of the new data rules. There is also room to refine the new laws and make them more targeted at mobile apps and the online sphere, particularly through clear and up-to-date technical specifications for software developers. As such, our findings could also be motivation for non-Chinese policy- and lawmakers to enhance their own data protection regimes.