Strategic Management in the Era of Digital Transformation: Challenges and Opportunities

Strategic management in the era of digital transformation presents organizations with unprecedented challenges and opportunities. This paper examines the evolving landscape where traditional strategic frameworks intersect with technological advancements, reshaping business models and competitive dynamics. Key challenges include navigating disruptive technologies, managing data-driven decision-making, and adapting organizational culture to embrace digital innovation. Concurrently, digital transformation offers opportunities for enhanced operational efficiency, customer engagement, and market expansion. Drawing on theoretical insights and empirical examples, this study explores how organizations can effectively formulate and implement strategic initiatives to capitalize on digital transformation while mitigating associated risks.