Visitor Perspectives of Smart Tourism Destinations in Indonesia

This study aims to find the visitors’ perspective regarding the valuable antecedents of a smart tourism destination (STD) as a tourist destination. The proposed antecedents are security information, the infrastructure of the available technology at the destination, the local culture, community development, and the sharing economy. The targeted respondents of this study were individuals who had visited local tourist areas and had used travel applications. By accidental sampling and an electronic questionnaire, this study collected 323 items of data from all 15 provinces in Indonesia. The collected data were then analyzed using PLS-SEM. The results indicate that security information, community development, and the sharing economy are critical antecedents of STDs, based on the visitors’ perspective. This study recommends that decision-makers and tourism providers continually develop the local communities’ knowledge and innovation regarding tourism services and manage and promote security in their tourism areas. In addition, the communities and tourism providers must also use the sharing economy platform to promote and sell their products online. Further research must explore the design of the local community’s development, security management, and the sharing economy’s innovations in tourism business. This study analyzes STDs from the prospective visitors’ point of view. Researchers seek to understand the parsimony factors of STDs, which are probably too concerned for the continuous development of tourism done by the government, tourism community, actors, and providers.

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Publication Details

Journal
Tourism Culture & Communication
Published
2024-08-29
DOI
https://doi.org/10.3727/194341424x17249563452703
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
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article

Visitor Perspectives of Smart Tourism Destinations in Indonesia

La Ane, Armin Rahmansyah Nasution, Gaffar Hafiz Sagala, Nurul Wardani Lubis et al.
Tourism Culture & Communication
Digital Marketing and Social Media
article

Visitor Perspectives of Smart Tourism Destinations in Indonesia

La Ane, Armin Rahmansyah Nasution, Gaffar Hafiz Sagala, Nurul Wardani Lubis, Zulkarnain Siregar
article en

Abstract

This study aims to find the visitors’ perspective regarding the valuable antecedents of a smart tourism destination (STD) as a tourist destination. The proposed antecedents are security information, the infrastructure of the available technology at the destination, the local culture, community development, and the sharing economy. The targeted respondents of this study were individuals who had visited local tourist areas and had used travel applications. By accidental sampling and an electronic questionnaire, this study collected 323 items of data from all 15 provinces in Indonesia. The collected data were then analyzed using PLS-SEM. The results indicate that security information, community development, and the sharing economy are critical antecedents of STDs, based on the visitors’ perspective. This study recommends that decision-makers and tourism providers continually develop the local communities’ knowledge and innovation regarding tourism services and manage and promote security in their tourism areas. In addition, the communities and tourism providers must also use the sharing economy platform to promote and sell their products online. Further research must explore the design of the local community’s development, security management, and the sharing economy’s innovations in tourism business. This study analyzes STDs from the prospective visitors’ point of view. Researchers seek to understand the parsimony factors of STDs, which are probably too concerned for the continuous development of tourism done by the government, tourism community, actors, and providers.

Tourism Culture & CommunicationVol. 25(3)
State University of Medan (ID)
Decent work and economic growth
Openalex Percentile: Top 77%
Digital Marketing and Social Media
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