Dampak CSR PT Bank Rakyat Indonesia (PERSERO) Terhadap Pembiayaan UMKM di Indonesia

This study analyzes the impact of Corporate Social Responsibility (CSR) initiatives by PT Bank Rakyat Indonesia (Persero) on the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia by 2024. Using a qualitative research approach with in-depth interviews and direct participatory observation of MSME stakeholders who benefit from BRI's CSR programs, the study reveals significant positive results. CSR interventions not only enhance the capacity and competitiveness of MSMEs but also improve their access to financing. Furthermore, the research highlights the broader social and environmental impacts of BRI's CSR, confirming its role in encouraging sustainable business practices among MSMEs. The research findings show strong synergies between BRI's CSR efforts and local government support, which enhances the program's effectiveness and reach across different regions of Indonesia. This research underscores the critical role of CSR in driving inclusive economic development and sustainable growth in Indonesia, advocating for continued support and refinement of CSR strategies as a key driver of economic empowerment and environmental stewardship.

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Publication Details

Journal
Transformasi Journal of Economics and Business Management
Published
2024-08-20
DOI
https://doi.org/10.56444/transformasi.v3i2.1827
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Dampak CSR PT Bank Rakyat Indonesia (PERSERO) Terhadap Pembiayaan UMKM di Indonesia

Cicilia Jovana Arlinaninova, Preditha Kinanti Dewi
Transformasi Journal of Economics and Business Management
SMEs Development and Digital Marketing
article

Dampak CSR PT Bank Rakyat Indonesia (PERSERO) Terhadap Pembiayaan UMKM di Indonesia

Cicilia Jovana Arlinaninova, Preditha Kinanti Dewi
article en

Abstract

This study analyzes the impact of Corporate Social Responsibility (CSR) initiatives by PT Bank Rakyat Indonesia (Persero) on the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia by 2024. Using a qualitative research approach with in-depth interviews and direct participatory observation of MSME stakeholders who benefit from BRI's CSR programs, the study reveals significant positive results. CSR interventions not only enhance the capacity and competitiveness of MSMEs but also improve their access to financing. Furthermore, the research highlights the broader social and environmental impacts of BRI's CSR, confirming its role in encouraging sustainable business practices among MSMEs. The research findings show strong synergies between BRI's CSR efforts and local government support, which enhances the program's effectiveness and reach across different regions of Indonesia. This research underscores the critical role of CSR in driving inclusive economic development and sustainable growth in Indonesia, advocating for continued support and refinement of CSR strategies as a key driver of economic empowerment and environmental stewardship.

Transformasi Journal of Economics and Business ManagementVol. 3(2)
Soegijapranata Catholic University (ID)
Openalex Percentile: Top 74%
SMEs Development and Digital Marketing
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