Pengaruh Ketersediaan Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor HONDA di Dealer PT. Astra Motor

This research aims to determine the influence of product availability, price and location on the decision to purchase a HONDA motorbike at the PT Astra Motor dealer. The sample that will be used in this research is determined using the Ferninand formula (2014), namely sample = number of indicators x 5 to 10 because in this study there are 17 indicators, the number of samples used is a minimum sample of 17 x 5 = 85 respondents. Data analysis techniques use validity tests, reliability tests, classical assumption tests, multiple linear regression T tests and f tests. The results of this research state that: (1) Product availability has a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (2) Price has a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (3) Location does not have a partially significant effect on the decision to purchase a Honda motorbike at the PT dealer. Astra Motor Bima City. (4) Product Availability, Price and Location have a significant simultaneous influence on the Decision to Purchase a Honda Motorbike at the PT Dealer. Astra Motor Bima City.