Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood

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Publication Details

Journal
Transformasi Masyarakat
Published
2024-08-14
DOI
https://doi.org/10.62383/transformasi.v1i4.407
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan

Etty Zuliawati Zed, Imelin Sagita S Pardosi, Naila Putri Inayah, Amelia Septiani et al.
Transformasi Masyarakat
SMEs Development and Digital Marketing
article

Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan

Etty Zuliawati Zed, Imelin Sagita S Pardosi, Naila Putri Inayah, Amelia Septiani, Ropida yulianti, Azhar Alhaq Maulna
article en

Abstract

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood

Transformasi MasyarakatVol. 1(4)
Universitas Nusa Bangsa (ID), Universitas Pelita Bangsa
Decent work and economic growth
Openalex Percentile: Top 74%
SMEs Development and Digital Marketing
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