Knowledge management towards sustainable competitive advantage in higher education: an analysis of productive and counter-productive behaviors

Purpose Based on the knowledge-based view (KBV) and theory of planned behavior (TPB), the study aims to investigate the impact of sustainable leadership (SL) on knowledge management processes (KMPs) and the direct influence of KMPs on sustainable competitive advantage (SCA). Additionally, it aims to explore the mediating role of knowledge worker social responsibility (KWSR) in the relationship between KMPs and SCA. Furthermore, this study aims to evaluate the moderating effect of knowledge sabotage behavior (KSB) on the relationship between KMPs and KWSR. Design/methodology/approach The sample frame consisted of 354 academic and administrative workers from Pakistan’s higher education institutions. The hypothesized relationships were tested using the PLS-SEM approach. Findings The study found a significant positive effect of SL on KMPs as well as KMPs on SCA. Partial mediation of knowledge worker social responsibility between knowledge management processes and sustainable competitive advantage was confirmed. Furthermore, our findings indicate the negative moderating effect of knowledge sabotage behavior on the relationship between KMPs and KWSR. Practical implications The outcomes of this research strengthen the universities’ experience of Leadership and recommend how academics and administrators of higher education institutes can value knowledge management, which improves competitive advantage. Originality/value The originality of the study lies in elucidating the direct relationship of SL & KMPs with the moderating role of KSB in the link between KMPs and KWSR and the mediating effect of KWSR on the relationship between KMPs and SCA in the setting of higher education institutions (HEIs) in Pakistan. Furthermore, this study provides in-depth insights into the existing body of knowledge on the KBV and TPB about SL, KMPs, and SCA.