The Effect of Brand Image And Nutrition Label on The Price of Lawson's Ready-To-Eat Minimarket Products Mediated By Price
This study examines the influence of brand image and price on purchase intention for ready-to-eat products with nutrition labels as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 160 respondnet who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM.
Authors
- Kurnadi Gularso (ORCID: https://orcid.org/0000-0002-6371-8613)
- Ripki Arlansah
Institutions
- University of Bunda Mulia (ID)
Publication Details
- Journal
- Asian Journal of Social and Humanities
- Published
- 2024-08-29
- DOI
- https://doi.org/10.59888/ajosh.v2i12.402
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00