Linking Organizational Green Culture to Environmental Performance in Ready-Made Garments Industry of Bangladesh: Mediating Role of Employee Green Behavior

Purpose: The aim of this study was to investigate the impact of organizational green culture on environmental performance through the mediation effect of employee green behavior in the readymade garments (RMG) industry of Bangladesh. Method/Design/Approach: A quantitative type of study was conducted in order to test the study hypotheses. The study selected a total of 273 employees from LEED-certified RMG factories situated in Dhaka, Savar, Gajipur, and Narayanganj city of Bangladesh in order to collect data. Data collected through a self-administered questionnaire was analyzed using partial least square structural equation modeling (PLS-SEM). Findings: The study findings suggest that organizational green culture has a positive and significant impact on environmental performance. Furthermore, it has been found that employee green behaviors segmented as task-related green behavior and proactive green behavior mediate the relationship between organizational green culture and environmental performance. Practical Implications: The study insights can help Bangladesh’s RMG industry experts, policymakers, and HR professionals build environmentally responsible practices, integrate company culture with environmental goals, and ensure a sustainable future. Originality/Value: The study contributes to the existing literature by exploring the mediating role of employee green behavior between organizational green culture and environmental performance in the RMG industry and empirically analyzing the issues within the context of a developing country like Bangladesh. Limitations: The current study is quantitative in nature and restricted to only 273 RMG employees in Bangladesh. In the future, a mixed method approach can be applied and comparative studies by taking more respondents from several countries can be conducted in order to get a comprehensive understanding regarding the study issue.