A Bibliometric Study of Social Media Use Performance

This study examines Social Media Usage (SMU) performance patterns, topics, and themes. The study analyses 377 scopus publications using VOSviewer, Harsing’s Publish or Perish, and Excel. This study focuses on Social Media (SM) performance from 2011 through 2022. VOSviewer, Microsoft excel worksheet, Scopus database, and Harsing’s Publish or Perish software were chosen for their functionality, compatibility with research tasks, and credibility as reliable tools for bibliometric analysis, data visualisation, and citation metrics calculation in academic research. The bibliometric analysis identifies significant research issues, influential authors, notable journals, and contributing institutions in SMU and performance. This study suggested three directions for SMU performance research. First, tracking keyword usage trends can show SM studies’ shifting priorities and paradigms. Second, studying international collaboration, clusters, and research productivity and quality can reveal innovation and knowledge diffusion patterns. Thirdly, further research could examine the quality versus quantity of this growth, determining if higher publication rates lead to higher impact research. This study also helps us understand SMU performance research progress over the previous decade and guides future research. It is essential to clarify that this study only uses one database, stressing the necessity for more sources in future studies.