Investigating Supply Chain Enablers and Barriers in the Agricultural Industry in the Vhembe District Municipality, South Africa

The purpose of the study was to examine the supply chain enablers and barriers in the agricultural industry of Vhembe District in Limpopo Province. Interpretivism was the philosophical foundation of the study. The study was explorative, qualitative, and descriptive. The target population for this research comprised of personnel drawn from the agricultural industry in Limpopo Province. A non-probability purposive sampling method was employed to select 16 research participants. Primary data was gathered using a semi-structured interview guide. Atlas-ti 23 was utilized to analyze qualitative data. The results revealed that enabling factors were farmers’ collaboration, information sharing, and proper packaging. Factors hindering effective supply chain management processes included competition and inadequate resources. To achieve a competitive advantage, it is recommended that mills and storage facilities be located closer to suppliers and customers. In addition, training in change management and supply chain management (SCM) should be prioritised. Disaster response strategies must be established to address potential catastrophes and disease outbreaks. Marketing should include the provision of incentives and discounts as well as the adoption of more aggressive global marketing strategies to create viable export avenues for locally produced agricultural products. Keywords: Barriers, Enablers, Information Sharing, Packaging, Supply Chain