Constructing vaccination slogans in the late stage of vaccine launch: an experimental study based on the framing effect theory
Governments and other health authorities should prioritize the loss-framed approach when constructing vaccination slogans to maximize vaccination willingness when vaccines are considered effective at the late implementation stage of the vaccine strategy.
Authors
- Ke Feng (ORCID: https://orcid.org/0000-0002-9825-5612)
- Zepeng Gong (ORCID: https://orcid.org/0000-0002-4496-0922)
- Jie Li (ORCID: https://orcid.org/0000-0002-1432-0705)
- Chao Yu (ORCID: https://orcid.org/0000-0002-2896-6232)
Institutions
- University of Electronic Science and Technology of China (CN)
- Sichuan University (CN)
- Chengdu University of Information Technology (CN)
- Chengdu University (CN)
- Institute for Advanced Study (DE)
Publication Details
- Journal
- Journal of Public Health
- Published
- 2024-08-29
- DOI
- https://doi.org/10.1093/pubmed/fdae168
- Citations
- 2
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 7.82
Funders
- National Natural Science Foundation of China
- Ministry of Education of the People's Republic of China
- Department of Science and Technology of Sichuan Province
- Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China