Discussion on the Role of Chinese Traditional Culture in Enterprise Human Resource Management

Traditional culture pays attention to humanized management and emphasizes people-oriented, which is manifested in modern human resource management as paying attention to employees' personal development, career planning and quality of life, and promoting enterprises to achieve sustainable development. This paper makes use of Chinese traditional ideological and cultural resources to do a good job in the development of social human resources. The research finds that the promotion and application of traditional culture can help to enhance employees' sense of identity of corporate culture, enhance the cultural soft power of enterprises, and enhance employees' sense of belonging and identity through corporate cultural activities and traditional festival celebrations. Traditional culture can drive the enthusiasm of employees and promote the development of enterprises. At the same time, it will also lead to brain drain and lack of innovation, resulting in the human resource management of enterprises lagging behind the development of The Times. In short, traditional Chinese culture has important theoretical value and practical application potential in enterprise human resource management. The integration of traditional culture and modern management concepts can bring unique advantages for enterprises in the competition. Therefore, from the perspective of local enterprises, this paper analyzes and summarizes the actual impact of Chinese traditional culture on human resources and management activities of domestic enterprises, and puts forward corresponding implementation countermeasures.