Electronic and Social Media Enhance Business Communication: A Literature Survey

The study explores the role of electronic and social media in enhancing business communication. A qualitative approach is used to uncover the role of both media types. For this purpose, the study conducts a literature survey over the last three decades. We observe that electronic media enhances business communication, and email is the most popular electronic media content. Our findings demonstrate that social media favours business performance because it promotes customers' corporate image and enhances the sale of products and services. In practice, the findings can guide businesses to optimize their social media usage to constantly update consumer expectations and maximize profitability.