INVESTMENT SAVING PATTERN AND BEHAVIOUR OF IT SECTOR EMPLOYEES TOWARDS INVESTMENT AVENUES

In every country, savings play a vital role in the economy. Savings are used as a catalyst for growth across the nation when they are invested in services and products that the public can use. The IT sector is a significant contributor to India’s economy, and the professionals working in this sector play a crucial role in driving technological innovation and economic growth. However, there is a gap in understanding the investment saving patterns and behaviours of IT sector professionals. Despite their relatively high earning potential, there is limited research on how IT professionals manage their finances, make investment decisions, and plan for long-term financial security. This study aims to address this gap by examining the investment saving patterns and behaviours of IT sector professionals. The study was limited to measure the financial awareness, preference, saving pattern and factors affecting decision making. For the purpose of the study 212 respondents of IT sector employees are randomly selected from Ernakulum district. KEY WORDS: Investment Avenue and IT Sector