Uncovering The Symbiosis of Spirituality and Economic as Da'wah and Business Opportunities

The taklim (study) assembly in the mall area is a contemporary phenomenon that has become a trend among urban muslim communities. This article intends to describe the tendencies of taklim assembly as urban muslim popular culture and a symbiosis between spirituality and economic practice. This article is based on qualitative research with a case study method. This article shows that the taklim assembly in the mall area has shifted the tradition of the taklim assembly to meet the spiritual needs of the urban Muslim community amid modernity. The mall taklim assembly has formed a mutually beneficial symbiosis between implementing spiritual activities as dakwah and economic practices in malls as businesses. This illustrates for dakwah activists and business actors about opportunity for dakwah and business development in the partnership between mall stakeholders.