Absorption Capacities of Digital Transformation Technologies in the Agroindustry of Guanajuato

Objective: This paper presents an analysis of the agroindustry in Guanajuato, Mexico, regarding the current and potential use of the capabilities of Research and Technological Development of digital transformation. Theoretical Framework: Our Reference Framework takes concepts and theories that contrast the importance of the global economy and how the activity of the agroindustrial sector contributes, contrasting the adoption of technology and innovation by these companies, national statistical data and how these technologies impact the efficiency and productivity of these companies. Method: This work is developed through a methodological approach of action research, collecting empirical information through the application of a questionnaire to more than 100 companies and conducting interviews with strategic actors in the agroindustrial sector of the State of Guanajuato. Results and Discussion: The findings are relevant and contribute to the state of the art and science, as it allows us to propose strategies that improve the competitiveness of companies in this sector, which are often behind in the adoption and use of technologies compared to industrial sectors such as automotive, aerospace, software development. Universities can act as articulators of the absorption of technology and knowledge by companies. Research implications: This research has limitations in its scope, since it describes only the state context, generating a line of research to contrast with the other states of the Mexican Republic. Originality/Value: The original contribution of our study contributes to the description of the potential for linking academics and companies, generating an impact on the increase in productivity and competitiveness of companies.