Digital Publishing and Communication Strategy Based on Distributed Technology and Cloud Computing

The traditional media industry is facing a turnaround and challenges, and at the same time there are many opportunities for development in the new era, which will have many impacts on the mainstream media, and the innovation of mainstream media is imminent. The SECI model is the communication model of mainstream media, and its view on the continuous transformation of mainstream media is consistent with the transformation of mainstream media. This paper tries to combine the theoretical framework of SECI model with the existing communication strategy of mainstream media, to find the theoretical support of communication, to find the key link of mainstream media communication, and to propose new communication strategy of mainstream media, hoping that after the discussion of this paper, it can help the practitioners to do their work better.