Analysis of the Artistic Expression Ability of Traditional Chinese Elements in Modern Visual Communication

Chinese civilization has a long history and has given birth to many excellent traditional cultures over thousands of years, which still have practical and aesthetic values even now. In different geographical spaces, their cultural forms are differentiated and their traditional elements are diverse, which is the only way to make art works more layered. Therefore, this paper takes “the integration of Chinese traditional elements in visual communication design” as an important research perspective, and studies the integration of traditional elements with Chinese characteristics, so as to make the visual performance more national, further inherit and carry forward the excellent traditional culture of China, and realize the inheritance and innovation of culture.