Research on the Integration and Cultivation of Innovation and Entrepreneurship and Civic and Political Education in Colleges and Universities under the Perspective of Big Data

With the great importance attached to innovation and entrepreneurship education and civic and political education in colleges and universities as well as the continuous development of big data technology, the fusion of innovation and entrepreneurship and civic and political education based on big data has become an inevitable trend of educational development. Based on the demand for the integration of innovation and entrepreneurship and civic and political education, this paper formulates the goal system of integration training and constructs the structural framework of integration training based on the layered theory. Meanwhile, on this basis, through the study of big data technology, it constructs an accurate fusion human cultivation model based on big data, and establishes a big data system platform for the fusion of innovation and entrepreneurship and civic and political education. Through empirical analysis, it can be seen that the comprehensive score of SA colleges and universities based on the fusion training method of this paper is 4.511, which has the best score and is closer to the excellent level. Compared with SF colleges and universities, the score is 0.567 points higher. And the mean values of overall satisfaction and coverage of SA colleges and universities with this paper’s fusion cultivation model are 92.5% and 87.2%, respectively, which are better, indicating that the method of fusion cultivation based on this paper’s innovation and entrepreneurship and civic and political education can satisfy students’ requirements. This study provides a valuable perspective and support for the fusion culture of innovation and education in colleges and universities.