Exploration of New Development of Cultural and Artistic Media Appreciation Forms in the Information Age

In the increasingly competitive social environment of cultural tourism, the emergence of new media has accelerated the rapid transmission of news, and it is worth thinking about how to realize the sustainable development of culture and art with the help of modern information technology. This paper proposes the advantages of digitalization in the application of culture and art appreciation, using Kano model to analyze the data on the functional requirements of digital culture and art pavilions, to derive the ordering of the requirements, and then design the digital culture and art pavilions. Finally, the user functional requirements were explored in the form of a questionnaire survey, and after deriving the affiliation vector of the data, it was categorized into quality elements. The service attributes of the pavilion were determined by Better-Worse, and the ease of use of the pavilion was effectively measured. The results show that the digital pavilion’s “cultural characteristics” indicator has an affiliation vector of 0.2232, which is the focus of the design practice. Meanwhile, the average value of all the indicators except the sensory experience indicator is less than 2, which makes the pavilion easy to use. This study makes up for the shortcomings of art and culture development with modern information technology, and provides new ideas for the construction of digital sustainable development of culture and art.