Research on Modelling of Strategic Linkage Mechanism Between Urban and Rural Logistics System and New Development Pattern in the Era of Big Data

In recent years, the rapid development of urban and rural logistics system has gradually become a new growth point of the economy under the strategy of new development pattern, which has a great impact on economic development. This paper combines existing research to establish the linkage mechanism between urban-rural logistics system and the new development pattern strategy, and models the mechanism of interaction between the two in the linkage mechanism. Logistic model is used to realize the analysis of economic development under the strategy of new development pattern, and the linkage between urban-rural logistics system and the strategy of new development pattern is explored through gray correlation analysis method and marginal analysis. It is found that the gray correlation between the two is above 0.7, indicating that there is a high linkage between the urban-rural logistics system and the new development pattern strategy. The elasticity coefficient of the urban-rural logistics system to the new development pattern strategy is between 0 and 1.1, which has a significant impact on the economic development under the new development pattern strategy. Meanwhile, the logistics equivalent in the urban-rural logistics system is positively proportional to the change in real GDP, confirming the linkage between the two.