Visualisation Space Design of Non-Heritage Culture in the Context of Rural Revitalisation

Nowadays, the problems of rural cultural heritage such as fractured cultural lineage, unorganized development of space and poor cultural dissemination are still prominent. For this reason, this paper combines visualization technology to research on the design of non-heritage cultural space under the perspective of rural revitalization. Through the image recognition technology under machine vision, the features of rural non-heritage culture are extracted, which cover the features of non-heritage culture including shape, gray scale, texture, color and shape. The extracted NRH cultural features are then applied to the practice of rural cultural heritage information visualization design, which integrates the virtual display technology with NRH cultural visualization, and the statistics on the poverty alleviation effect of rural tourism after the application of NRH cultural space design are carried out to test the effectiveness of the study. The data show that among the positive economic effects, the most obvious one is the increase of local residents’ income (3.42) by the development of non-heritage cultural space visualization tourism for poverty alleviation. In addition, 74.02% of the residents believed that the design could bring benefits to the poor. This paper shows a significant effort in the application of technology and theory, and provides a new perspective on the protection and inheritance of intangible cultural heritage.