Advantages of the Location of the Bukit Batu Small and Medium Weaving Industry Center, Bengkalis Regency

The purpose of this study is to analyze the advantages of the location of the Weaving Small and Medium Industry (IKM) Center in Bukit Batu District. To achieve this goal, the research uses the Analytical Hierarchy Process (AHP) method as an analytical tool in decision-making and an alternative model for developing weaving SMIs in the Bukit Batu District—data analysis using quantitative methods. Primary data was collected through interviews with key informants from relevant government agencies. The results showed that Bukit Batu District, Bengkalis Regency, had the advantages of weight at a distance of 0.413, travel time of 0.443, type of transportation of 0.594, wage difference between locations of 0.540, company availability of 0.594, and reasonable shipping costs to consumers of 0.493. Considering these various aspects, this study can provide comprehensive recommendations for local governments and other stakeholders to develop and support the advantages of the Weaving IKM center in Bukit Batu District, Bengkalis Regency, to improve product competitiveness.