Transparency and consent as the main principles of personal data protection in Ukraine

The rapid digitization of the modern world has led to an increase in the collection and processing of personal data. The principles of transparency and consent have become crucial for citizens to understand how their data is being used and to be able to give their voluntary consent to its processing. Ukraine is actively adapting its legislation to EU standards in the field of personal data protection. In particular, the General Data Protection Regulation (GDPR) affects approaches to data collection and processing. Examining transparency and consent in the context of these changes can help identify which aspects of the law need special attention. Citizens are becoming increasingly cautious about who they trust with their data. This article analyzes and evaluates the role and impact of the principles of transparency and consent on the effective mechanism of personal data protection in Ukraine, taking into account modern technological and legislative challenges. Studying these principles demonstrates their importance and relevance in today’s digital society. The principle of transparency determines the need for accessible and understandable information for data subjects regarding the processing of their data. Openness is a fundamental requirement for maintaining trust between organizations and citizens. Providing the ability to control and regulate their data allows data subjects to play a more active role in the processing and use of their personal data. The principle of consent, in turn, emphasizes the voluntary and informed nature of consent to data processing. The consent of the data subject determines the basis for the legal processing of personal data, ensuring harmony between the rights of citizens and the interests of organizations. As technology advances and legislation changes, transparency and consent become even more important aspects. They help build trust between organizations and citizens, ensure responsible use of personal data, and empower individuals to control their own information.