Beyond the Article: How JAVMA and AJVR Promote Authors and Their Work

This article covers how the editorial staff for 2 scientific journals promote their published articles on social media and beyond. Covered highlights include social media promotion, including Facebook, Instagram, X, and LinkedIn, as well as podcasts and press releases. JAVMA and AJVR The mission of the American Veterinary Medical Association® (AVMA) is to “lead the profession by advocating for our members, and advancing the science and practice of veterinary medicine to improve animal and human health.” The AVMA has over 105,000 members and has 2 veterinary medical scientific publications. The Journal of the American Veterinary Medical Association® (JAVMA) is a hybrid, monthly, peer-reviewed journal. Manuscripts dealing with any subject germane to the practice of veterinary medicine are published in JAVMA. The journal is a member benefit that AVMA members receive in print, and it is also available online. The American Journal of Veterinary Research® (AJVR) is a gold open access, monthly, peer-reviewed journal. Reports of original research and review articles in the general area of veterinary medical research are published in AJVR. In addition to traditional print and online publication of articles, social media can be a powerful platform for knowledge dissemination in scholarly publishing. An engaging presence on X (formerly Twitter) for scholarly journals has been linked to increased citations, which are important for a journal’s impact.1–6 Scholarly publishing teams have begun adding social media editors to promote their published articles, engage readers, and help boost their impact factor.1,5 In February of 2022, the first Social Media Editor was hired for […]