Enhancing University Students' Interest in Learning and Creativity Through A Project-Based Learning Model with Instagram Reels Media

Generation Z students urgently need innovative learning because they have a low interest in learning and creativity. This study aims to increase students' interest in learning and creativity through a project-based learning model. This mixed research consists of qualitative and quantitative data from a population of 48 students. The results showed an increase in student interest in learning and creativity after the Instagram reels project-based learning model was implemented, with the percentage of interest in learning reaching 85% and the average value of creativity reaching a score of 92, where both were in the outstanding category. These results are supported by observations and interviews that show students' enthusiasm in working on the Instagram reels video project to the maximum. Based on the results of the study, it is recommended that in the future, there is a need for analysis of innovative learning models that provide space for students on campus to be able to selfactualize through the development of their generation.