Competitive Advantage in the Era of Society 4.0: A Systematic Literature Review On SDG

Context: Competitive advantage and the society 4.0 era have received increasing attention from the scientific and practitioner communities, with the two themes considered to be highly attractive avenues of topical research. Objective: The study addresses three objectives (1) common competitive advantage practices during the period 2016-2023 and (2) uncommon areas of competitive advantage practices in the research landscape during the society 4.0 era between 2016-2023, and (3) areas that need attention in future competitive advantage practices research. Method: A systematic literature review methodology in accordance with the Preperred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines was utilised to address these objectives. Following predetermined article selection criteria, 52 articles were included from the Scopus database for review. Results: This study found gaps in implementing the latest innovation developments, such as green innovation which is still not widely used by companies when compared to innovation in general. In addition, digitalisation is also less of a concern in the research findings of competitive advantage in the society 4.0 era. This phenomenon can be investigated more deeply in future research or the Soci. Contribution: This article can be an additional reference for researchers who will research and elaborate on cognitive abilities in the era of disruption.