User Acceptance of Blockchain Technology in Financial Applications: Information Security, Technology Awareness and Privacy Aspects

Blockchain technology is now an advanced and innovative database technology and the attributes of blockchains are apparent in a variety of industries, especially in the financial industry. One of the most famous blockchain use cases, cryptocurrencies, has provoked much interest in social network users and customers. According to CoinMarketCap’s information, the global crypto market capitalization has reached around USD 2.37 T and there are around 9975 different cryptocurrencies available in the market. Despite the fact that academia and industry have paid much attention towards the blockchain direction, there is not much research on the factors that influence customer acceptability. This paper studies blockchains from a different angle, probing the factors prompting customers to use financial applications that utilize blockchain technology. We established the model and sorted the individual factors of perceived information security, technology awareness and privacy and found that users’ acceptance is significantly affected by information security and technology awareness, while privacy does not significantly influence users. According to the findings, we provide useful insights for application developers, conclude by presenting the limitations of the research and provide guidelines for future research.