Analysis of the Strategy of Real Estate Promotion Combined with Internet Media Methods --- Take the Example of Country Garden Holdings Company Limiteds Online Live Broadcasting

The main research direction of this paper is the combination of modern Internet media methods and real estate promotion, and the marketing and promotion methods of Country Garden Holdings Company Limited's online live broadcasting as an example for in-depth discussion, to develop a case study paper. This article is mainly divided into the following parts: firstly, it introduces the background of Country Garden Holdings Company Limited as a real estate developer and the development history of online live promotion activities. Second, it analyzes the current trend of combining the promotion methods of the real estate industry with Internet media, and discusses the impact of this combination on the industry. Subsequently, the implementation process of online live broadcasting in BGG is described in detail, including the selection of live broadcasting content, platform strategy and other aspects. In addition, the advantages and challenges of online live broadcasting are analyzed, focusing on the advantages in terms of high interactivity and user participation, as well as the challenges in terms of content quality control and user participation. Finally, through collecting user feedback and evaluating the effect, the successful case of BGG's online live broadcasting activities is analyzed, and suggestions for future development trends and real estate promotion strategies are put forward. This paper aims to provide reference and inspiration for the promotion strategies of real estate enterprises in the field of Internet media.