The paradox of standards and innovation: Reconceptualising standards and standardisation with the help of Niklas Luhmann

Abstract This research explores the intricate relationship between standards and innovation through the lens of Niklas Luhmann's theoretical framework. Standardisation transforms uncertainty into certainty, providing a stable foundation for modern social systems and shaping reality. Historically, standardisation has facilitated social homogenisation and bureaucratic efficiency, as observed by Max Weber. However, defining standards and standardisation remains ambiguous due to their diverse applications across various domains. This study reconceptualises standards and standardisation as dynamic constructs that integrate specific forms and general principles, aligning with Luhmann's notion of unity. It addresses the paradox of standards and innovation, which arises from the duality and simultaneity of complexity reduction (uniformity) and complexity increase (diversity), as well as the tension between compatibility (standards) and novelty (innovation). The research introduces the concept of stylisation to the works of technological standardisation, enabling the comparability of technological systems with art systems. By embracing dynamic stability and stylisation, systems can navigate the paradox effectively, ensuring sustainable growth and adaptation.