A Study on Evaluating the Utilization of Emerging Technologies based on Satisfaction and Suitability

In the era of Big Blur, a significant number of emerging technologies, have promoted unexpected rapid changes in technological and social developments. However, with radical innovation and change, many potential users rarely estimate how to utilize emerging technologies and their applications. This study proposes a framework for evaluating potential users&quot expectations of emerging technologies. To do this, we gathered various posts in online forums as new data. In addition, we defined and estimated the satisfaction and suitability of emerging technologies through several indices. Then, we evaluated the utilization of emerging technologies by constructing PROMETHEE model which could analyze two heterogeneous variables - satisfaction and suitability. These implications can be used as directions for applying emerging technologies that can bring high utility to potential users in the future.