Sensationalism versus Substance: Exploring “Viral” and “Quality” Journalism in the Greek Public Sphere

In an era dominated by the digital revolution, the distribution of information has undergone a profound transformation. The duality of “quality journalism” and “viral journalism” has become an important theme in the modern media landscape. This paper explores the scope of information dissemination, dissecting the fundamentals, challenges, characteristics, and trends associated with both “quality” and “viral” journalism. Utilizing the Greek political scene as a case study, this paper aims to examine the tensions and trade-offs inherent in journalistic practices within the context of contemporary information dissemination. Analyzing closely media coverage surrounding events such as the election of Stefanos Kasselakis, the new President of the SYRIZA-Progressive Alliance party, we seek to elucidate the delicate balance between viral and quality journalism. By shedding light on these dynamics, our study aims to provide a nuanced understanding of how journalism navigates the tension between virality and quality within the Greek political sphere in a “post-politics” era.