The role of innovations in the development of modern sports games and its impact on physical activity and sports achievements

Scientific and technical progress is rapidly accelerating, therefore innovative technologies penetrate into all aspects of human life, in particular, into the sports sphere. They open new horizons, allow you to achieve positive results and offer high-tech equipment and equipment. The purpose of the article was to analyze the impact of innovations on physical activity in modern society and sports achievements. In the course of the study, it was found that innovations are innovative methods, technologies and approaches that are implemented to achieve new results, improve processes or solve problems in a certain field. Technological innovations such as virtual reality, innovative materials for sports equipment, artificial intelligence, digital technologies have affected all sports. The main examples of these technologies and their advantages of implementation in the sports industry were analyzed. So, for example, it is determined that the use of synthetic materials in poles for athletics increases their catapulting properties and sports achievements of athletes. Virtual reality technologies contribute to the effective training of cyclists, providing the opportunity to reproduce different weather conditions and types of routes, to test different strategies of speed and intensity of riding without any risks. Modern technologies, which allow to objectively evaluate the biomechanical parameters of the athlete's movements and to correct and improve them, contribute to a significant increase in the effectiveness of the athlete training system. The main groups of modern biomechanical technologies implemented in sports are analyzed. Significant technological updates in the field of sports are caused by the active implementation of digital technologies. Digital technologies help improve the national health care system by facilitating the collection, analysis and dissemination of data on health and physical activity. A key innovation in sports is also the use of fitness trackers and mobile applications that provide personalized training programs and nutritional recommendations.