European Union Initiatives for Tourism Boosting

The tourism industry in recent decades has become one of the most important sectors of the world economy. However, the unfavorable geopolitical situation, caused first by the coronovirus pandemic, and then by the events around Ukraine, significantly slowed down its growth rates. Today, many countries are faced with the task of not only reviving former growth rates, but also giving new breath to world tourism. The article deals with the initiatives of the European Union to stimulate the tourism industry. The experience of the EU will be useful to all those who are interested in revitalizing tourism activities through an innovative approach to solving accumulated problems.