Dataset on the behavior of local and foreign users in their willingness to pay for bike sharing in medium-sized cities

The data provide information from a face-to-face survey of 370 potential dock-based e-bike-sharing users in Santander, Spain. The survey was designed to collect information about the current and future use of the city's bike-sharing service, including frequency of use, trip purpose, and Willingness to Pay (WTP) for a future e-bike-sharing service. The questionnaire is structured in two sections. The first section relates to the characterisation through socio-economic data and information on bike-sharing services. The characterisation questions were intended to clearly distinguish between potential recurrent users (locals) and occasional users (visitors). The second section corresponds to a stated preference (SP) exercise that reveals the WTP for using e-bike-sharing considering different payment structures: fee per use, annualised registration, and a combination of the above. The data provide a valuable reference for municipal managers, private bike-sharing service providers, and the scientific community about users' preferences and intentions to use bike-sharing and e-bike-sharing according to sociodemographic characteristics and pricing scenarios. In addition, the questionnaire can be used as a reference in related research.