Are there any differences in the tourists’ perceived destination image between travel e-commerce platforms and social media platforms?
Purpose This study aims to explore the differences in the tourists’ perceived destination image on travel e-commerce platforms (e.g. Ctrip and Fliggy) and social media platforms (e.g. Xiaohongshu and Weibo).
Authors
- Fangxuan Sam Li (ORCID: https://orcid.org/0000-0002-5342-3766)
- Yafei Liu (ORCID: https://orcid.org/0000-0002-6742-3759)
- Yu-Bo Zhu
- Hou-Han Wu
Institutions
- Hainan University (CN)
Publication Details
- Journal
- Tourism Critiques Practice and Theory
- Published
- 2024-08-26
- DOI
- https://doi.org/10.1108/trc-05-2024-0018
- Citations
- 2
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 2.26