Ferociously Cute

Indonesia’s 2024 presidential election campaign was shaped by an alliance struck between outgoing incumbent Joko (Jokowi) Widodo and a former rival, Prabowo Subianto, who chose Jokowi’s son as his running mate. The seeming affirmation of dynastic power drew criticism, as did Prabowo’s former associations with the authoritarian New Order regime and its human rights abuses. But Prabowo remade his image with his promises of free school lunches and a new “cute” persona while pledging continuity with his popular predecessor’s administration, demonstrating the ambiguities of Indonesian democracy a quarter-century after the end of the New Order era.