La actividad periodística y los desafíos de su gestión en los Estados Unidos de América y Europa

The digital age has opened the doors to numerous opportunities for publishing organizations and journalists, and has increased the number of challenges, particularly those related to the sustainability of the business model. The management of media companies faces a number of profound and disruptive challenges that even significantly defy the logic of various social media industries. This paper aims to understand the sustainability and challenges of media business models and how managers are reacting and adapting their practices in this industry in the field of digital transformation, and in an increasingly competitive market. Thus, the central research questions of this work are: RQ1. What are the main strategies and management practices applied by journalistic companies to achieve the sustainability of their business model and funding? RQ2. To what extent are the revenue streams of digital newspapers growing and how has the funding model of US newspapers differed from that of European ones? This article is based on 6 interviews (out of a total of 90 from a larger study that included executives from media companies based on all continents) with executives from 3 North American (United States and Canada) and 3 European newspaper companies. (Ireland, UK and France).