Business Management and Environmental, Social and Corporate Governance: The Tripod of Sustainability in Organizations

Objective: To analyze the applicability of the triple bottom line in organizations, aiming to integrate social, environmental and economic practices to promote sustainable development. Methodology: A quantitative exploratory approach was adopted to investigate managers’ perceptions about the integration of environmental, social and economic practices in organizations. Exploratory research was chosen to explore an emerging theme in the literature and business practice, identifying patterns and trends. A convenient sample of 92 managers was selected based on accessibility and relevance of experience, ensuring valuable insights. A structured questionnaire with closed questions and evaluation scales was used, developed based on a literature review and consultations with experts. Data analysis, carried out with descriptive statistics, such as means and percentages, highlighted patterns in managers’ perceptions about the implementation of the triple bottom line in companies. Results and discussions: The results reveal that there is a growing recognition of the importance of environmental practices, although they are not always absolutely prioritized. Internal resistance to change was identified as one of the main obstacles to implementing sustainable practices, along with challenges in measuring social and environmental impacts. On the other hand, the research highlighted opportunities such as strengthening corporate image, improving stakeholder relations and accessing new markets, suggesting that the effective integration of the triple bottom line is not only feasible, but crucial for long-term business success. Final considerations: The research demonstrated that the integration of the triple bottom line in organizations is not only feasible, but also fundamental to promoting sustainable development. Despite the growing recognition of the importance of environmental practices, internal resistance to change and difficulties in measuring social and environmental impacts represent significant challenges. However, the results also highlighted opportunities such as strengthening corporate image, improving stakeholder relations and accessing new markets. These findings underscore the need for business strategies that balance economic efficiency with social and environmental responsibility, aiming not only at profit, but also at long-term sustainability.