FROM PERCEPTION TO SUPPORT: THE ROLE OF POLITICAL BUREAUCRACY IN RURAL TOURISM DEVELOPMENT IN LOMBOK, INDONESIA

Numerous studies emphasise the importance of local governance and governmental support in promoting long-term rural tourist growth. Political bureaucracy, which encompasses the duties and activities of government officials and institutions, plays an important role in developing policies, providing required infrastructure, and fostering stakeholder collaboration. The challenge at hand is the ambiguous relationship between perceived benefits (economic, social, and environmental) and community support influenced by political structures. This study explores moderating role of political bureaucracy on the relationship between the impact of perceived tourism benefits and the community support for rural tourism development in Lombok, Indonesia. The objective is to understand how these perceptions affect support when moderated by political bureaucracy. Data were collected using quantitative methods from 183 residents via online surveys and analysed using SmartPLS SEM for measurement and structural model assessments. The findings revealed no significant relationship between perceived economic and social benefits and community support. However, environmental benefits showed a positive influence. The moderating role of political bureaucracy was found to be minimal. The study suggests that enhancing awareness and empowerment of local communities could improve support for tourism. These insights are vital for policymakers and stakeholders to develop strategies that foster sustainable rural tourism.