Program for Improving Service Quality and Promotion at the "Ridhu Bathi" Fashion Business

Purpose ­ This activity was carried out in the "Rindu Bathi" fashion business sector located in Yogyakarta. This activity program aims to increase partners' insight and skills in the field of marketing, especially improving service quality and developing promotional programs so that it is hoped that they can improve business performance. The programs implemented include creating product management and customer service standards, developing form to record the customer’s data and creating business cards as promotional tool. Methods - Activity methods include: (1). observing partner business locations and conducting interviews with business owners, (2). designing programs to improve services and promotions, and (3). program implementation Result and discussions - The result of this activity is the preparation of service standards which can be used as guidelines for product management and also as a basis for salespeople in providing services to consumers with the hope of improving service quality. Another result is the preparation of a questionnaire instrument that can be used by partners to measure consumer satisfaction and evaluate feedback from consumers. Effort to increase brand image is carried out by developing promotional programs in the form of creating business cards. All of these activities provide positive benefits for partners and are expected to be implemented well so that they can improve partner business performance Conclusion - Improving service quality and promotions are a number of important activities carried out by partners in order to encourage increased business performance so that the targets that have been set can be achieved. For this reason, partners need to continuously evaluate the activities that have been implemented and actively innovate, especially in marketing.