Optimizing Village Economy Through Improved BUMDes Management in Indonesia

This study examines the management of BUMDes Sedayu Prima Makmur in Kludan Village, Sidoarjo, identifying issues that hinder significant progress. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. Analysis revealed that while goal-setting and procedures are well-implemented, poor marketing limits product visibility. Organizational challenges include a lack of management members and insufficient village government knowledge about BUMDes. Despite good guidance and coordination, supervision is weak due to the absence of annual reports and limited village government involvement. The study highlights areas for improvement to enhance BUMDes performance and support village economic development. Highlight: Effective planning is hindered by poor marketing of existing programs. Organizational structure suffers from insufficient management members. Supervision lacks due to absence of annual reports and limited involvement. Keywoard: BUMDes, village economy, management, marketing, organizational challenges

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Publication Details

Journal
Academia Open
Published
2024-08-26
DOI
https://doi.org/10.21070/acopen.9.2024.8161
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Optimizing Village Economy Through Improved BUMDes Management in Indonesia

Lailul Mursyidah, Bella Ayu Sabrina
Academia Open
SMEs Development and Digital Marketing
article

Optimizing Village Economy Through Improved BUMDes Management in Indonesia

Lailul Mursyidah, Bella Ayu Sabrina
article en

Abstract

This study examines the management of BUMDes Sedayu Prima Makmur in Kludan Village, Sidoarjo, identifying issues that hinder significant progress. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation. Analysis revealed that while goal-setting and procedures are well-implemented, poor marketing limits product visibility. Organizational challenges include a lack of management members and insufficient village government knowledge about BUMDes. Despite good guidance and coordination, supervision is weak due to the absence of annual reports and limited village government involvement. The study highlights areas for improvement to enhance BUMDes performance and support village economic development. Highlight: Effective planning is hindered by poor marketing of existing programs. Organizational structure suffers from insufficient management members. Supervision lacks due to absence of annual reports and limited involvement. Keywoard: BUMDes, village economy, management, marketing, organizational challenges

Academia OpenVol. 9(2)
Universitas Muhammadiyah Sidoarjo (ID)
No poverty
Openalex Percentile: Top 75%
SMEs Development and Digital Marketing
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