Corporate Social Responsibility (CSR) of Multinational Company Jollibee Foods Corporation in Metro Manila

This study investigates the corporate social responsibility (CSR) practices of the leading multinational company in the Philippines- Jollibee Food Corporation. The findings reveal a strong emphasis on traditional values of service, compassion, care, and competence, with an unwavering commitment to CSR even during the challenges posed by the pandemic. The study highlights the significance of education, personal excellence, living standards, health, and reducing environmental footprints in improving corporate image and reputation. A Proposed CSR Synergistic Model is presented, advocating for a holistic approach that integrates corporate efficiency and sustainability. The Proposed CSR Synergistic Model is proposed as a comprehensive resource for CEOs and philanthropists, aiming to inspire further CSR initiatives and studies in diverse settings.