The Impact of Site Contexts in Increasing the Diversity of Architectural Concepts: Using an Interactive Architectural Approach

Recently, new alternatives have been applied to enhance the architectural design process through comprehensive interaction with all variables. This approach suggests a dynamic scheme to collect all factors comprehensively. This research introduces approaches to better cognition of architectural concepts based on the site context parameter. It investigates the role of site context in generating architectural ideas by formulating a model of analysis to find similarities and differences in senior architects’ strategies. This approach aims to adapt context to explore aspects that may create diversity in architectural products. The reality is that creating original architectural concepts has received progressively less attention in the professional practice of architecture in recent decades. The research applied a mixed methodology, checklist factors and graphical analysis. It used a two-level method with several steps to evaluate the twelve international cases related to deconstructive architects (Eisenman, Koolhaas, and Hadid). This study concludes that creating a site context that supports the surrounding context can enrich the design concept and create unexpected results.