Whose Helmet? Reconsidering American Football’s Iconic Equipment

In this project, I examine the manner in which fans and players of American football understand the plastic safety helmet. My findings are built on a series of qualitative interviews conducted with helmet aficionados and former players. While conventional wisdom would suggest that the protective purpose is the primary function of the helmet, I demonstrate that in practice it is secondary. The foremost service of the helmet is to convey meaning through team, regional, aesthetic, and branding signifiers, which shape how individuals affiliate themselves with the game, form their fan or player identity, and consume football and football equipment. Although they do so in different ways, both groups, players and aficionados, fetishize the object; exemplifying the way in which masculinity and materiality have become intertwined in the game of football, such that the helmet functions as an abstract avatar of heteronormative manliness.